Players receive clues about locations around the world, which they then identify by placing the Google Maps pin on a map. In 2014, Google launched "Smarty Pins", a browser-based geographical trivia game that features the Google Maps pin. Businesses and consumers were asked to pin their locations on the Pink Pin website, share personal stories related to breast cancer awareness, and donate to the cause. Komen for the Cure to create a campaign called Pink Pin in New York City. In 2011, Google doubled the Google Maps pin to create a heart for a Map Your Valentine holiday feature. In 2010, Google created online cards that used several pins to spell out "Happy Holidays". Many of the illustrations incorporated the Google Maps pin along with images associated with specific locations around the world. In 2013, Google commissioned New York-based graphic designer Matt Delbridge for the Hello World ad campaign. At 30 of these locations, Google erected an 800-pound pin, each personalized with unique designs based on input from the celebrity who chose that location. Ĭelebrities including Yo-Yo Ma, Diane von Furstenberg, Al Gore, and Tony Hawk, shared their favorite locations around the world, such as restaurants, bakeries, and design shops. 100,000 local businesses received a store-window decal portraying the Google Maps pin on a map, with the words "We're a Favorite Place on Google." The stickers included a QR code which could be scanned by customers to bring up the business' Place Page in order to leave an online review. In 2009, Google launched the Favorite Places marketing campaign. Google has also designed and sold T-shirts that display a Google Maps pin along with the words "I am here". The pin has been used on promotional objects like beer glasses, stickers, and coffee cup sleeves in various marketing campaigns. Promotional materials Deschutes Brewery, 2011 The pin is displayed as part of the icon for the Google Maps mobile application, on a stylized map along with an uppercase letter "G" for "Google." Google has used the pin in online and traditional print marketing campaigns for Google Maps. In 2011, Google released a minor redesign of the pin that changed the black outline of the pin to a dark red for a softer look. In later versions, the pin was shown with a black dot inside to mark a single location. In the original version of Google Maps, the pin was displayed with the letters "A" through "J" when there was more than one search result. A drop shadow extends from the point at the bottom, giving the pin a three-dimensional look. The main body of the pin is circular at the top, but tapers into a point at the bottom, forming an inverted teardrop shape. He wanted the pin to accurately mark a point on a map without obscuring the location. Jens Eilstrup Rasmussen designed the Google Maps pin prior to the launch of Google Maps in 2005. In 2020, the pin icon became the official logo of Google Maps. In 2014, the Museum of Modern Art acquired a physical representation of the Google Maps pin for its permanent collection. "Looking like a hot air balloon in flight, this marker has landed squarely in the middle of our visual culture". The Google Maps pin has been called "a product of pure function that has evolved into a cultural phenomenon" and "a solution that would take on a life of its own, recognizable enough to stick up for itself in the art and design projects of others". In both digital and physical representations, the pin is often used to symbolize mapping software and the technology industry as a whole. The pin, sometimes referred to as "the marker", has been widely co-opted by other companies, organizations, and individuals for their own marketing efforts, artwork, and activism. Google has used the pin in various graphics, games, and promotional materials. design patent as "teardrop-shaped marker icon including a shadow". The Google Maps pin is the inverted-drop-shaped icon that marks locations in Google Maps. Graphic icon The Google Maps pin showing a location in the Google Maps app Google Maps logo as of 2020 The pin in Google headquarters, next to a Google Maps Street View vehicle
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